A new Jaguar Land Rover (JLR) showroom is on track to open in Nottingham at the end of the year.
Automotive retailer Stratstone is behind the multimillion-pound for land at Enterprise Way which gained planning permission in 2018 and work is currently underway.
In addition to the showroom the development will also include additional space for demonstrator models, more customer parking as well as longer showroom opening hours.
Andrew Watt, Stratstone Jaguar Land Rover franchise director, said: “Stratstone Jaguar Land Rover Nottingham have experienced a period of healthy growth in recent years, so it was a no-brainer to develop these sites and enhance our customer journey.
“There is a large part of Stratstone’s history rooted in the local area in which our sites are based, so the sentimental value combined with the ambition to improve the services available make this development all the more rewarding.”
Once construction is complete Stratstone will also be investing in a new service facility on the existing Land Rover site on Tottle Road which is set to open mid-2020.
This facility will offer services such as tyres, MOTs, repairs and routine maintenance.
Outsourcing these services to a separate location allows for a bespoke sales facility that can be built to prioritise the customer journey and overall experience.